1. We care about your privacy
Sometimes, we may send you a new notice to explain how we may use your personal data in specific situations, and will always give you the choice to opt out of such uses.
2. Who are we?
3. How do we collect data?
Your personal data will be provided by you, collected by us or our indirect or direct subsidiaries or affiliates (“DFI Retail Group”), or captured automatically when you access or use our Site and/or our App. For example, we collect your personal data when you create a User Account, browse or make purchases through our Site and/or the App, and when you contact us via emails or our hotlines.
4. Are you over 18?
The Site and/or the App is not intended for minors, and we do not knowingly collect, use or disclose information of minors under the age of 18 without the consent of their parents or legal guardians. In an instance where such information was collected, it would be purely accidental and unintentional.
5. What information do we collect about you?
It may be necessary for you to provide us with certain personal data in order for you to use our Site and/or our App including without limitation our supply of products and services. We will let you know when such data is essential. All other personal data is up to you to provide or not, as you prefer.
(a) Your User Account
• If you register for a User Account to use our Site and/or our App, some of the personal data we may collect about you includes: your mobile phone number, which we will use to send authentication codes via SMS to verify your identity;
• your full name, gender, birthdate, education history, marital status, email address, telephone number. This information helps us provide you with better personalized recommendations for products and promotions, but is not mandatory. You may choose not to provide this information to us. Doing so will not affect the basic functions of the Site and/or the App;
• account status and activities relating to your User Account.
(b) When you make purchases using the Site and/or the App
• If you use the Site and/or the App to make online purchases, some of the personal data we may collect about you includes:
• your shopping preferences and choices with respect to favourites, purchases, follow/bookmarks and share functions offered on the Site and/or the App. While using the Site and/or the App, you may indicate your interest in certain products and brands, and share this information with us or our third party partners through the Site and/or the App.
• your transaction history or payment details when you purchase anything through our Site and/or our App. When you place an order through the Site and/or the App, you will be required to provide the recipient’s full name, address and mobile phone number. The order form will set out your identification information (for example your photo or video, your name, telephone number etc.), the recipient’s address (or installation address for applicable products), the products/services you purchase, the order number, time of order, payment amount and payment method. We collect this information (“Order Information”) in order to complete and secure your transaction, to allow you to review your order, and to provide related customer services to you. We also use Order Information to verify your identity, confirm the transaction, process payment and complete delivery, assist you with queries about your order and provide other after-sales services. Further, we may use such Order Information to detect irregular activities to protect your transactions and User Account;
• your identity, Order Information and contact information in order to verify your identity when you request any after-sales services and dispute resolution services. If you send general enquiries or complaints to us, we may use your Order Information and any information you provide to our representatives (including through any surveys) to provide services to you and make improvements to our services.
(c) When you visit our Site and/or our App
We may use online tracking technology such as cookies, pixel tags, web beacons and other similar technologies (for example, we may use Google Analytics – to learn how Google Analytics collects and processes information, please visit: “How Google uses information from sites or apps that use our services”) to automatically collect information about:
• your visits to our Site and/or our App, such as your browsing history, how long you stay on our Site and/or our App, and how often you visit;
• your location information as provided by your mobile phone or other device when you interact with our Site and/or our App, including your IP address and general geographic location (including GPS location and WLAN access point, Bluetooth and other connectivity information); and the device that you use to browse our Site and/or our App (e.g. your operating system, type of device, browser type and version, language preferences, resolution, internet service provider ID (PLMN), mobile application crashes and other system activity, and third party sites you were using before interacting with our services).
You have the right to disable any of these online tracking technologies. To learn more about how we use the above data, please see the section below on Online tracking technology.
(d) When we provide additional services
We may offer the additional services described below to better personalize products and services offered to you and improve your shopping experience, and request that you provide additional personal information by granting permission for the Site and/or the App to access your devices’ location information, camera/webcam, photo album, microphone and address book. If you do not provide the information described below, or revoke permissions granted, your use of the basic functions of the Site and/or the App will not be affected, however you may not be able to receive the additional services. Please note that your decision to revoke permissions will not affect information previously collected and used based on your prior authorization.
• Personalized recommendation service based on location information. We collect your location information to determine your location to recommend goods or services available in your area. We will only collect information about your geographical location at specific points in time, and will not combine information about your location collected over different points in time to establish a trail of your movement. For example, we may recommend supermarkets or stores nearest to you.
• Additional features based on cameras / webcams. You can use this additional feature to complete video shooting, picture taking, QR code scanning and other functions.
• Additional features based on picture uploading. After granting permission for the Site and/or the App to access photo albums on your device, you may use this feature to upload your photos to change your avatar, communicate with customer service representatives, and for verification purposes. We may use the photos uploaded by you to identify goods or services you wish to purchase, or use comment so other messages containing photos uploaded by you.
• Additional features based on voice technology. After granting permission for the Site and/or the App to access the microphone on your device, you can contact customer service representatives and interact with the customer service bot. We will record your conversation to respond to your customer service or dispute resolution requests.
(e) Other information
We also collect some of your personal data whenever we communicate with you (e.g. email content, contact information, etc.), or when you complete any voluntary surveys and questionnaires we may send you from time to time (e.g. your demographic information and feedback).
6. How do we use your information?
We will only use your personal data for the purposes set out belowa) Account administration
To help administer and maintain your User Account, including:
• creating and updating your User Account;
• verifying your identity;
• creating a single profile about you, including combining your information with any other personal data already held by us or any members of the DFI Retail Group;
• providing you with a log-in ID for your User Account to access our Site and/or our App;
• maintaining, updating, administering and processing a record of your activities on our Site and/or our App, including any purchases or orders made by you through our Site and/or our App for any products or services (“Orders”) and any points or rewards in relation to any Rewards Programme;
• completing transactions, including processing or facilitating payments;
• sending you updates about new features and benefits relating to our Site and/or our App; and
• enabling features that allow you to personalise your User Account on our Site and/or our App, such as bookmarking your favourite products or brands.
(b) Customer support
To assist you when you contact us, such as responding to and investigating any of your questions or concerns, and monitoring and improving our customer support services, and to assist you with any delivery, refunds, returns or exchanges for any Orders.
To provide you with marketing and promotional material“ ("Marketing Communications"), if you choose to receive them. Please see the section on Direct Marketing below for more information.
To create personalised Marketing Communications tailored to your interests and preferences, and to provide you with the best possible customer experience in relation to our Site, our App and/or your User Account. We may also use data analytics tools to conduct profiling and to determine whether our or any DFI Retail Group members’ offers, advertisements and promotions are effective, as well as to determine whether you may be interested in new products or services, or to customise the content and types of offers, products, and services that we present to you.
(e) Optimisation and improvements
We may use your personal data to understand and improve our Site and/or our App, or our partners’ operations, or our DFI Retail Group members’ operations, through various means, such as the use of analytics tools, research, surveys and feedback forms. This will enable us, our partners, and DFI Retail Group members to enhance services or products, develop new features and benefits, and assess and amend business, marketing and strategic operations and plans.
(f) Legal and administration purposes
We may use your personal data to investigate or handle any incidents, claims or disputes, or as otherwise required by law in connection with your User Account, our Site and/or our App, or as requested by any law enforcement or regulatory authorities, courts or other governmental agencies. We may also use your personal data in relation to any legal proceedings concerning you.
(g) Online purchase
To administer, process and manage your Orders, including any delivery, arrangement for collection, refunds, returns or exchanges.
7. Who do we share your information with?
If you create a User Account with us, your personal data may be shared with our partners to facilitate the processing of payments and delivery, conduct profiling and risk analysis of your User Account, and related services and transactions, as well as for data analytics purposes in order to improve their operations, services or products.
(b) DFI Retail Group
Your personal data may be transferred to any DFI Retail Group members for any of the purposes we have set out above. However, we will not provide your personal data to any DFI Retail Group member in order for them to send you marketing materials regarding their own products and services, unless we obtain your prior consent.
(c) Service providers
Your personal data may be shared with our or any DFI Retail Group members’ service providers (including agents and contractors) who process personal data on our behalf to help us administer and operate our App, to conduct identity verification, profiling and data analytics/processing, process Orders and payments, arrange delivery, conduct marketing activities, to help aggregate and anonymise the personal data, customer service purposes or to carry out any of the purposes set out above. These may include IT vendors, back-office and front-end or ancillary service providers, call centre operators and marketing agencies, data management and analytics service providers, and customer contact services. Our service providers may contact you on our behalf or on behalf of our DFI Retail Group members, for any of the purposes set out above.
(d) Professional advisors and assignees
When necessary, we may share your personal data with our professional advisors, including lawyers, accountants, financial advisors and insurers. Your personal data may also be shared with third parties in connection with any merger, acquisition, consolidation, restructuring, sale of assets, financing or any other similar scenarios involving the transfer of some or all of our business assets.
(e) Government and regulatory authorities
8. Aggregated and anonymised data
Aggregated or anonymised data that does not include any personally identifiable information may be used by us, our DFI Retail Group members or other third parties for various purposes, including enabling them to better understand customer needs or to improve and adapt their operations, products and services, or for the purposes of industry benchmarking, machine learning, research or analytics.
9. Direct Marketing
If you have consented to receive offers and promotions from us, we may use your personal data to:
• send you Marketing Communications in connection with the latest news, events, updates, contests, promotions, offers; products, services and rewards offered by us, our partners, or our DFI Retail Group members, which relate to our Site, our App, reward programmes, retail, clothing, accessories, cosmetics, beauty, healthcare and wellness, personal care, toiletries and medical, baby care, maternity care, insurance, financial, music, sports, lucky draws and contests, food, beverages, dining, travel, transportation, banking, electronics, home, household, textiles, telecommunications, groceries, office and business supplies, technology, outdoor furniture and accessories, furniture, lighting, décor, home accessories, media, e-commerce platforms and facilitators, and publications (“Marketing Subjects”);
• analyse your preferences, online behaviour and transactional history in order to gain insights, so that we can customise the content and types of news, events, updates, contests, promotions, offers, products, services and rewards that we present to you via our Site, our App or Marketing Communications, social media or other communication means; and
• in conjunction with any seasonal events, send you Marketing Communications in connection with lucky draws and contests or other promotional activities relating to the Marketing Subjects.
We may send you Marketing Communications and market research invitations by email, through your User Account or in-app notifications on your mobile device, when you access the Site, the App, or through online banner advertisements, post, telephone or SMS.
Before providing you with Marketing Communications, we will ask for your consent. You can choose at any time not to receive any Marketing Communications from us. Please see the section on Your rights below.
10. Can our partners and affiliates send you marketing materials?
If you have agreed to receive Marketing Communications from us, our DFI Retail Group members or our partners may occasionally act as our service providers and send Marketing Communications on our behalf. However, we will not provide your personal data to our DFI Retail Group members or our partners for them to send you marketing materials regarding their own products or services, unless you allow this.
If any of our partners or DFI Retail Group members wish to send you any marketing materials regarding their own products and services directly, then they must obtain your separate consent for this. We are not involved in any marketing done directly by DFI Retail Group members that concerns any reward programmes, or products or services offered or provided by them, or by our partners that is unrelated to the Site and/or the App. If you agree to receive any marketing materials from our partners or DFI Retail Group members, then please carefully read our respective partners’ or DFI Retail Group members’ own privacy policies.
11. How do we keep your information secure?
12. How long do we keep your data for?
If your User Account is inactive for three (3) months or longer, we reserve the right to remove your personal data from your User Account. If you subsequently attempt to log into your User Account, you may need you to re-verify your identify or re-enter your personal details to continue using the Site and/or the App.
13. Your rights
(a) Access and correction; withdrawal of consent
You have the right to access and correct your personal data held by us, withdraw your consent to our use or disclosure of your personal data, or terminate your User Account with us, at any time, by sending an email to our customer service representative at email@example.com
or our Data Protection Officer at firstname.lastname@example.org
or call our hotline at 6891 8100.
Your request to withdraw your consent to our use of your personal data may result in delay or failure in provision of our products and/or services to you. As such, we will not be liable in any event in relation to such delay or failure as a result of your withdrawal of consent or termination of your User Account.
In order to ensure that your personal data is kept as accurate as possible, please notify us at the email address above of any changes to your personal data.
(b) Opt-out of direct marketing
At any time, you can ask us to stop using your personal data to send you Marketing Communications, or you can customise how you would like to receive Marketing Communications from us. You can exercise your rights to do this by:
• changing your settings on your User Account; or
• following the unsubscribe instructions in the Marketing Communications we send to you.
We will stop using your personal data to send you Marketing Communications in accordance with your request. However, we may still send you non-promotional communications such as information concerning the administration of your User Account, and may use non-personally identifiable information collected via cookies and other tracking technology to display marketing information via online advertising banners on websites and apps visited by you.
We are not involved or responsible for any marketing materials sent directly by our partners or DFI Retail Group members that concern any reward programmes, or products or services offered or provided by them that are unrelated to the functions of the App. If you would like to stop receiving any marketing materials from our partners or DFI Retail Group members, then please contact them directly in order to unsubscribe from their mailing lists.
14. Online tracking technology
Cookies are small text files that are stored on your browser or device by websites, applications, online media and advertisements when you visit a website or mobile application.
You can exercise your right to choose whether or not to accept cookies by adjusting your browser settings to modify your cookie preferences. Most browsers are set to accept cookies by default, but you are free to remove or block all browser cookies. However, if you turn off your cookies, some of our services may not function properly and you will not be able to receive the most efficient and personalised experience.
15. Links to other sites
Our Site and/or our App may contain links to other third party websites and applications, including those of our partners and our DFI Retail Group members (“Third Party Sites”). We do not own or control, and are not responsible for, the privacy practices of those Third Party Sites. We encourage you to remain alert if you follow any links to leave our Site and/or our App, and to review the privacy policies of those Third Party Sites so that you are aware of how your personal data may be collected and used by such third parties.
16. Information you provide about others
Please ensure that you are legally authorized to share with us any information that contains personal data of another person.
17. How do we manage updates to this policy?
18. Personal Data Protection Summary Statement
DFISG, in coordination with DFI Retail Group, maintains various administrative, technical, and physical safeguards to protect personal data maintained by DFISG, whether this data is contained in paper or electronic records. These measures are designed to ensure:
• the security and confidentiality of personal data;
• protection against anticipated threats or hazards to the security or integrity of this data; and
• protection against unauthorized access to or use of personal data.
In summary, DFISG’s approach to personal data protection includes the following measures:
• development of policies and procedures that are, from time to time, updated to remain consistent with applicable laws and regulations to maintain the program, policies and procedures as they relate to the protection of personal data;
• maintaining an information security program that includes: technical, physical and administrative safeguards and procedures; privacy and information security training and communications; and testing and monitoring of privacy and information security controls to ensure compliance and consider improvements;
• implementing appropriate safeguards to address employee-related data protection issues, including employee compliance and personal information access, and the imposition of disciplinary measures for violations of applicable data privacy policies and procedures; and,
• taking all reasonable steps (e.g. through the imposition of binding contractual obligations) to verify that any third-party service providers with access to personal information under DFISG’s purview has the capacity to protect such information in the manner consistent with DFISG’s commitments and the requirements of applicable laws and regulations.
To the extent DFISG is informed of any deficiencies in its privacy and information security measures, DFISG will take appropriate actions to implement additional technical, physical and administrative safeguards and procedures designed to protect personal data and prevent against its unauthorized use, loss, destruction or damage. If DFISG receives personal data from third parties, DFISG shall be entitled to assume that any such disclosure of personal data to DFISG is in full compliance with all relevant data protection and privacy laws.
Service providers and employees will, as necessarily determined by DFISG, be subject to the applicable requirements set forth in DFISG’s policies and procedures. Violations may result in DFISG taking corrective action against such violators, including termination of the service provider’s engagement or an employee’s employment. In addition, it is contrary to DFISG’s Code of Conduct to retaliate against anyone who reports a violation of this program or who cooperates in an investigation regarding non-compliance.
19. How to contact us